A metaphor:
Your website development is like building a top-of-the-line, modern kitchen. However, once the remodeling is done, even with all the new updates, you still need a “good cook” to produce anything out of it. This is an ongoing, but scalable, service.
Think of me as your website “chef”
I am not a website developer, rather I specialize in creative web content and social media strategies that power your website’s ability to improve search rankings, build traffic, increase sales and create a consistent and relevant online awareness and “buzz” for small businesses & organizations. This is accomplished by employing a PR finesse to identify message multiplication and providing a manageable system for creating changeable, contextual content to refresh your website so visitors have a reason to come back, again and again.
A content specialist acts as an online strategist, coach, editor and deadline enforcer. All this starts with learning to understand your business and goals, and relating them out into the world, and perhaps most importantly—measuring those goals. I do NOT lock clients into contracts, but work on a results-based assessment of what is working and what is not.
What is “creative web content?”
My job in working with clients is finding the right way to mine their expertise and passion, and translate that out across the client’s web presence. I have several methods of doing this. It usually involves quite a bit of interaction in the beginning as I learn about your business and goals, but gets a lot easier over time. Whether this content comes in the form of informational blog posts, video, engagement with customers, or devising strategies to develop and encourage user-generated content, once it’s out there, it will be endlessly searchable, referenceable and most importantly, shareable.
I provide an ongoing service to make sure your online presence is at the top of the list in organic search for what your clients are looking for and that your site is refreshed with authentic, optimized content that is reflective of your business. I do this by meeting with you on a regular basis to formulate an online strategy that works for your goals.
Website development
While I am not a developer (I’m more of an information architect), I do work with several separate companies who provide website development—primarily in the WordPress platform—that provide the springboard for my services. I’m always willing to come up with a plan that suits the budget of your business, as well as providing an eventual turn-key solution so that a business can easily learn how to update its site without having to call up a webmaster.
My Services Include:
• Assessment of your goals and your customer/audience profile
• Working with your web developer to implement the best architecture
• functionality for a robust internet presence
• Creative Content Creation & Management
• creating a customized “workbook” and schedule/grid for your ongoing content on the site
• Video short production
• Social Networking strategies
• eNews programs
• Relationship Marketing
• Publicity/PR
• Blog outreach
• Branding & Reputation Management
• Opportunity Scouting
• Inbound Marketing
• Online Ad Campaigns
• Website Optimization (SEO) and improved search result rankings
