Archive for May, 2010
12 Common Sense Social Media Practices for Retail
I am encouraged by seeing businesses who are using social media effectively. Not only is it an organized way of having relevant information for customers to discover and share, but it is also more robust and trackable (and not to mention, less expensive) than advertising. However, too often I see more of a disorganized approach…with [...]
“To Blog or Not to Blog”…no longer the question
A blog should be at the center of your online efforts. When I consult with business owners about how best to take advantage of the new interactivity of communicating with their customers via social networking and the web, I tell them right off the bat that I am a big believer in blogs. Not only [...]
Here’s to the “Middle-aged Brain”
I had NPR on the other morning and heard a news essay which I found kind of wonderful—extolling the virtues of the “middle-aged brain” as it relates to interconnectivity. I don’t know about you other 4-somethings, but as I lament my ability to concentrate on one thing anymore, I am constantly astonished at how I [...]
Interconnectivity: Connecting with others and becoming mutually connected
The essence of Social Media is “Interconnectivity.” A gear alone is useless and tells little about the machine it came from. A cabinet full of gears, however, can run a clock. Your website and network of interconnectivity with others is like a clock. This interconnectivity is what makes the movement of the individual components more [...]
