Archive for June, 2010
Investing in the “Smart Grid” for the future of your business
OK, I know we’re in Michigan and this state has pretty much been redlined for the time being when it come to investment money. People are reluctant to spend anything, and this has been a constant battle in terms of finding work (truth be told). So, in a light-hearted attempt to convince any potential clients [...]
What’s the Difference between a Website and a Blog?
The short answer to this question: Nothing. Too often, when I mention a blog as a strategic component to website development and an integral part of any social media outreach plan, clients dismiss the idea thinking it will be “too much work” or some kind of tedious exercise in TMI journaling, make-work and minutia. However, [...]
Some good explanations about proper use of #hashtags
Sometimes I drill down a bit into specifics, but I came across this post from Ed Vielmetti at AnnArbor.com and he does a really good job of explaining Twitter hash tags, which I referred to in my last post. It spells out the great ways you can dial up “news to use” whether it be [...]
Twitter is a great tool, but here’s my take on a few things…
I’ve been a big convert when it comes to Twitter. When I first started using it a few years ago, I pretty much considered it to be noisy, random and self-involved. However, by implementing the use of a deck (I use Seesmic as a desktop app or even a web app) and setting up searches, [...]
Nurturing your “Message Multipliers”
It takes a lot of care to build an interested and engaged online community. The effort should start by making sure that you are providing relevant, contextual information to the people who have opted to hear your message. If you successfully employ a “curated” approach to your shareable online content, the growth of your permission-based [...]
