WSWilliams Consulting | Creative Web Content Strategies | Ann Arbor, MI

Creative Web Content / Social Media Strategies for Small Businesses & Organizations

Archive for August, 2010



Developing a Blog Workbook to organize your web content

Let’s face it, when it comes to contemplating a blog program for updating your company website, it can be daunting. Afterall, you know SO much about your business that the idea of deciding what to write about can be overwhelming. This is why I have developed a “Blog Workbook” for clients. The Workbook acts as [...]

The Four Pillars of a Robust Internet Presence: #2 Social Media

Now that you have a website with changeable and updated information on it, it’s time to think about your social media outreach program. While it seems we are inundated with a landslide of places to be on the web and it’s almost dizzying to think of all the work involved in setting it up and [...]

The Four Pillars of a Robust Internet Presence for Small Businesses: #1 Your Website

Your website should be ground zero for all the things your company has to offer. Most businesses have a website, but the question you need to ask yourself is, “Does my website work?”