Archive for September, 2010
In this last post from the series, The Four Pillars of a Robust Internet Presence for Small Businesses, I’m going to focus on perhaps the most important pillar of all—your personal interaction with customers and your employees. The fourth pillar doesn’t require any sort of technical know-how, but rather, it focuses on reinforcing the existence [...]
In this third pillar, I’d like to talk a bit about how using an eNews program can reinforce the ourtreach from the first two pillars, but add a level of permission-based and direct messaging into the mix. In a way, it can be the most powerful channel, if done with a few important strategies in mind.