I’m often asked by clients, “How often should I tweet/blog/change my status on Facebook?”
There is not really a perfect answer for this, but if I were going to take a stab at it, I would answer, “When you have something relevant to say.”
Social media channels are filled with a lot of noise and quasi-adverts from many businesses. I saw this a lot in the music business when some clients suggested sending out “email blasts” and invites for any number of events that might or might not have been relevant to the list they were (not to put too fine a point on it), spamming.
This is a flawed strategy. Your recipients will hate you for it.
When people give you permission to send them email, and to a lesser extent, follow or friend you, they will only engage if you send them a GEM (something worthy and relevant) when you post something that ends up in their newsfeed on social networks or in their inbox. I have seen people blow this concept time and again in an effort to cover a lot of potential followers without thinking how offended people will be if they are fed irrelevant information. I still get invitations from people in New York who simply spam their whole list of followers for an event only a handful can attend. I see businesses mixing personal messages and observations into their social media (annoying)…if your followers can’t count on what you say to be relevant to them, they will opt out of your feed.
Everything you send out via social media channels should be weighed in terms of relevance and usefulness to your audience. There is always room to be spontaneous and even a little off-message (posting something you found someplace else), but in the end, you have to think of your social media outlets like the bins in a record store…does the content fit the genre?
I’ll be writing more about this.Read more
Written by: Wendy on October 14, 2010 @ 10:07 am
I attended a fantastic event over the past weekend—WordCamp Detroit. What a great opportunity to hear a variety of great speakers and meet with lots of other WordPress devotees from in and around the midwest. I learned a lot from the presentations and all the great information presented. As I have been filling out the [...]interconnectivity
Written by: Wendy on September 30, 2010 @ 2:39 pm
In this last post from the series, The Four Pillars of a Robust Internet Presence for Small Businesses, I’m going to focus on perhaps the most important pillar of all—your personal interaction with customers and your employees. The fourth pillar doesn’t require any sort of technical know-how, but rather, it focuses on reinforcing the existence [...]interconnectivity
Written by: Wendy on @ 2:07 pm
In this third pillar, I’d like to talk a bit about how using an eNews program can reinforce the ourtreach from the first two pillars, but add a level of permission-based and direct messaging into the mix. In a way, it can be the most powerful channel, if done with a few important strategies in mind.interconnectivity
Written by: Wendy on August 17, 2010 @ 3:17 pm
Let’s face it, when it comes to contemplating a blog program for updating your company website, it can be daunting. Afterall, you know SO much about your business that the idea of deciding what to write about can be overwhelming. This is why I have developed a “Blog Workbook” for clients. The Workbook acts as [...]interconnectivity
Written by: Wendy on August 13, 2010 @ 11:35 am
Now that you have a website with changeable and updated information on it, it’s time to think about your social media outreach program. While it seems we are inundated with a landslide of places to be on the web and it’s almost dizzying to think of all the work involved in setting it up and [...]interconnectivity
Written by: Wendy on August 12, 2010 @ 9:46 am
Your website should be ground zero for all the things your company has to offer. Most businesses have a website, but the question you need to ask yourself is, “Does my website work?”interconnectivity
Written by: Wendy on June 23, 2010 @ 10:25 pm
OK, I know we’re in Michigan and this state has pretty much been redlined for the time being when it come to investment money. People are reluctant to spend anything, and this has been a constant battle in terms of finding work (truth be told). So, in a light-hearted attempt to convince any potential clients [...]interconnectivity
Written by: Wendy on June 21, 2010 @ 10:27 am
The short answer to this question: Nothing. Too often, when I mention a blog as a strategic component to website development and an integral part of any social media outreach plan, clients dismiss the idea thinking it will be “too much work” or some kind of tedious exercise in TMI journaling, make-work and minutia. However, [...]interconnectivity
Written by: Wendy on June 15, 2010 @ 11:04 pm
Sometimes I drill down a bit into specifics, but I came across this post from Ed Vielmetti at AnnArbor.com and he does a really good job of explaining Twitter hash tags, which I referred to in my last post. It spells out the great ways you can dial up “news to use” whether it be [...]interconnectivity