Nurturing your “Message Multipliers”
Written by: Wendy on June 1, 2010 @ 9:46 pm
It takes a lot of care to build an interested and engaged online community. The effort should start by making sure that you are providing relevant, contextual information to the people who have opted to hear your message. If you successfully employ a “curated” approach to your shareable online content, the growth of your permission-based [...]
Tags: audience expansion, best practices, courtesy, message multiplication, reciprocation, sharing
Catogories: interconnectivityRead more
12 Common Sense Social Media Practices for Retail
Written by: Wendy on May 22, 2010 @ 9:33 pm
I am encouraged by seeing businesses who are using social media effectively. Not only is it an organized way of having relevant information for customers to discover and share, but it is also more robust and trackable (and not to mention, less expensive) than advertising. However, too often I see more of a disorganized approach…with [...]
Tags: best practices, collaboration, consistency, how-to, retail
Catogories: interconnectivityRead more
“To Blog or Not to Blog”…no longer the question
Written by: Wendy on May 20, 2010 @ 9:26 pm
A blog should be at the center of your online efforts. When I consult with business owners about how best to take advantage of the new interactivity of communicating with their customers via social networking and the web, I tell them right off the bat that I am a big believer in blogs. Not only [...]
Tags: best practices, blog, service, social media outreach, workbook
Catogories: interconnectivityRead more
Here’s to the “Middle-aged Brain”
Written by: Wendy on May 17, 2010 @ 8:59 pm
I had NPR on the other morning and heard a news essay which I found kind of wonderful—extolling the virtues of the “middle-aged brain” as it relates to interconnectivity. I don’t know about you other 4-somethings, but as I lament my ability to concentrate on one thing anymore, I am constantly astonished at how I [...]
Tags: finesse, messaging, middle-age brain, PR
Catogories: interconnectivityRead more
Interconnectivity: Connecting with others and becoming mutually connected
Written by: Wendy on May 15, 2010 @ 8:50 pm
The essence of Social Media is “Interconnectivity.” A gear alone is useless and tells little about the machine it came from. A cabinet full of gears, however, can run a clock. Your website and network of interconnectivity with others is like a clock. This interconnectivity is what makes the movement of the individual components more [...]
Tags: audience expansion, collaboration, common purpose, message multiplication, scaling the effort, social media
Catogories: interconnectivityRead more
