Archive for the ‘interconnectivity’ Category
Relevance is everything
I’m often asked by clients, “How often should I tweet/blog/change my status on Facebook?” There is not really a perfect answer for this, but if I were going to take a stab at it, I would answer, “When you have something relevant to say.” Social media channels are filled with a lot of noise and [...]
How WordCamp Detroit could have been a little bit more like WordPress
I attended a fantastic event over the past weekend—WordCamp Detroit. What a great opportunity to hear a variety of great speakers and meet with lots of other WordPress devotees from in and around the midwest. I learned a lot from the presentations and all the great information presented. As I have been filling out the [...]
The Four Pillars of a Robust Internet Presence: #4 Tying it all together in your physical world
In this last post from the series, The Four Pillars of a Robust Internet Presence for Small Businesses, I’m going to focus on perhaps the most important pillar of all—your personal interaction with customers and your employees. The fourth pillar doesn’t require any sort of technical know-how, but rather, it focuses on reinforcing the existence [...]
The Four Pillars of a Robust Internet Presence: #3 An eNews Program
In this third pillar, I’d like to talk a bit about how using an eNews program can reinforce the ourtreach from the first two pillars, but add a level of permission-based and direct messaging into the mix. In a way, it can be the most powerful channel, if done with a few important strategies in mind.
Developing a Blog Workbook to organize your web content
Let’s face it, when it comes to contemplating a blog program for updating your company website, it can be daunting. Afterall, you know SO much about your business that the idea of deciding what to write about can be overwhelming. This is why I have developed a “Blog Workbook” for clients. The Workbook acts as [...]
The Four Pillars of a Robust Internet Presence: #2 Social Media
Now that you have a website with changeable and updated information on it, it’s time to think about your social media outreach program. While it seems we are inundated with a landslide of places to be on the web and it’s almost dizzying to think of all the work involved in setting it up and [...]
The Four Pillars of a Robust Internet Presence for Small Businesses: #1 Your Website
Your website should be ground zero for all the things your company has to offer. Most businesses have a website, but the question you need to ask yourself is, “Does my website work?”
Investing in the “Smart Grid” for the future of your business
OK, I know we’re in Michigan and this state has pretty much been redlined for the time being when it come to investment money. People are reluctant to spend anything, and this has been a constant battle in terms of finding work (truth be told). So, in a light-hearted attempt to convince any potential clients [...]
What’s the Difference between a Website and a Blog?
The short answer to this question: Nothing. Too often, when I mention a blog as a strategic component to website development and an integral part of any social media outreach plan, clients dismiss the idea thinking it will be “too much work” or some kind of tedious exercise in TMI journaling, make-work and minutia. However, [...]
Some good explanations about proper use of #hashtags
Sometimes I drill down a bit into specifics, but I came across this post from Ed Vielmetti at AnnArbor.com and he does a really good job of explaining Twitter hash tags, which I referred to in my last post. It spells out the great ways you can dial up “news to use” whether it be [...]
